Webinar
Supercharging Category Strategies with Always-On Market Intelligence
The procurement landscape is evolving rapidly, driven by the need for smarter strategies, innovative tools, and seamless alignment between business goals and market realities.
In this on-demand panel discussion hosted by Fabian Lampe, Founder of Advanced Procurement, esteemed experts, Dr. Robert Handfield, Distinguished Professor of Supply Chain Management at NC State University, Drasko Jelavic, CEO of Cirtuo, and Vel Dhinagaravel, CEO of Beroe, explore, how category strategies, enriched with market intelligence, are transforming procurement into a dynamic and strategic business enabler.
The discussion centered around the following key topics:
- Understanding Category Management
- The Role of Market Intelligence in Procurement Success
- Strategic Sourcing vs. Category Management
- Use cases of AI in procurement
- Horizontal value chain optimization
- The new category construct
The panel emphasized how combining market intelligence, AI, and technology enables procurement teams to transition from static, annual strategies to dynamic, "always-on" approaches. Watch the complete recording here to understand how category strategies powered by market intelligence and AI can help businesses move beyond cost savings to drive innovation and create lasting value.
Get in touch
We’re here to assist you! If you have any questions or need support, don’t hesitate to reach out. Contact us today and we’ll respond promptly to help with your needs.
Request a demo
Discover how our solutions can benefit you. Partner with us to unlock potential and drive success. Let's work together to achieve outstanding results.