The procurement landscape is evolving rapidly, driven by the need for smarter strategies, innovative tools, and seamless alignment between business goals and market realities. In this on-demand panel discussion hosted by Fabian Lampe, Founder of Advanced Procurement, esteemed experts, Dr. Robert Handfield, Distinguished Professor of Supply Chain Management at NC State University, Drasko Jelavic, CEO of Cirtuo, and Vel Dhinagaravel, CEO of Beroe, explore, how category strategies, enriched with market intelligence, are transforming procurement into a dynamic and strategic business enabler.