Why you need trusted, verified category intelligence in 2025

Supply markets are constantly changing, and procurement teams need easy access to reliable, forward-looking insights for decision-making across the category management lifecycle. However, finding and identifying trusted insights can be difficult and time-consuming given the abundant yet fragmented volume of available category data.

Procurement teams need a single, streamlined source to quickly access reliable data without navigating multiple platforms. This consolidated view enables them to make informed decisions in key areas, including:

• Category strategy development
• Supplier negotiations
• Alternative supplier discovery

With accurate insights in one place, teams can stay agile and drive smarter, data-backed decisions.

Combating Data Overload and Fragmentation in Procurement

Managing fragmented data remains an issue for procurement teams and is only worsening as new technologies, such as AI, offer new data opportunities while raising questions about data validity and explainability.

It can be overwhelming to view information from various sources, such as:

• Market price changes
• Supplier risk metrics
• The impact of macro and micro events

This data overload, scattered across different systems, can lead to “data fatigue,” eventually slowing down decision-making rather than enabling agile actions in a fast-paced, complex world. While AI tools like ChatGPT can process huge amounts of data, they still require high-quality, curated datasets and human oversight to adapt to dynamic market shifts.

Decisions based solely on AI outputs can lack transparency, making them harder to trust. Procurement professionals need dependable insights tailored to both present and future market shifts.

The sensible approach is to harness AI's power with the invaluable context provided by expert human analysis. This ensures that you receive insights that are:

• Data-driven
• Finely tuned to procurement’s context and market nuances

• Reliable, even during unexpected market changes

   

Navigating Market Volatility

In 2025, procurement teams face a market environment of constant volatility and complexity. Events like the recent U.S. elections or infrastructure breakdowns, such as the Baltimore Bridge collapse, can shift supply chain dynamics overnight. These unpredictable situations mean that procurement teams need up-to-the-minute, reliable data to stay agile. With accurate, trusted insights, they’re not just reacting to disruptions but turning them into opportunities, adapting faster, and staying ahead of the curve in an increasingly complex market.

What Procurement Teams Need to Be Looking For

Modern procurement requires the team to be able to have:

• Instant, reliable market insights that are easy to use and immediately actionable — covering supplier insights, pricing trends, and demand shifts.
• Adaptable tools and in-depth category knowledge to manage disruptions effectively.

However, success hinges on:

• Navigating frequent ‘context switching,’ moving seamlessly between urgent problem-solving and long-term strategic planning.
• Ensuring AI-powered tools deliver relevant, trustworthy insights without overwhelming users with just more dashboards.

With Beroe’s Category Watch, procurement teams make clear, straightforward decisions. Trusted by hundreds of global procurement organizations, this platform enhances decision-making, from immediate issues to strategic plans, by focusing on the essential decisions category managers face.

Explore in-depth category insights and navigate the complexities of the 2025 market with Beroe’s Category Watch. Ready to see it in action? Request a demo today.