Driving Value in Category Strategy: How Beroe and Cirtuo Are Empowering Procurement Teams with Real-Time Intelligence

The ProcureTech space is exploding with innovation, with new players aiming to bring value to procurement professionals and the organisations they serve. But with greater choice also comes greater complexity, as procurement teams are faced with a myriad of different options. In this rapidly evolving tech landscape,  Beroe and Cirtuo saw an opportunity to stand apart. Recognizing the challenge that procurement teams face in integrating multiple solutions when resources are stretched, they joined forces to create an integrated offering that has quickly become a game-changer for procurement teams.

Now entering its third year, the partnership has proven to offer significant value, now being deployed at over 35 joint customers. This success is proof that when two companies combine their strengths to address procurement challenges, they can deliver synergetic, integrated solutions. The result? More effective category strategies that help teams navigate market complexities with greater agility.

A Game-Changing Partnership

The partnership was born out of a passion for advancing procurement, and a mission to enable more strategic decision making. Both CEOs recognized the synergies between Beroe’s market and supplier intelligence and Cirtuo’s innovative digital category management platforms and shared a vision of transforming procurement from a reactive to a proactive process.

The goal has always been to deliver efficiency and insight to procurement teams. As Drasko puts it: “There was a clear synergy between Cirtuo and Beroe, integrating market intelligence into category analysis and category strategies to inform category managers and procurement professionals. Enabling them to make decisions in almost real-time.”

Vel added: “[What I recognized...] was that both of our respective companies had a deep passion for procurement and for the kind of value that procurement organizations are able to deliver. That’s what brought us together and that’s what’s kept us together, and that’s what will keep us together as we move to the future.”

What’s in it for Procurement Teams?

The partnership has delivered a range of benefits and process improvements to Chief Procurement Officers (CPOs), category managers, and procurement teams, including:

• Enhanced Decision-Making: Cirtuo’s digitized category strategies eliminate reliance on spreadsheets and slides, allowing real-time updates reflecting market dynamics and business requirements.
• “Always-On” Strategies: Seamless integration of Beroe data means procurement teams can continuously refresh and adjust strategies as markets evolve.
• Strategic Insights: Category managers can prepopulate analytics with external market intelligence, saving time and improving the accuracy.
• Efficiency Gains: Automation and integration reduce manual work, freeing up teams to focus on strategic initiatives rather than data gathering.

A Promising Future

Leveraging Beroe's AI-powered intelligence alongside Cirtuo’s specialist software solutions, the two companies have enabled faster, data-driven procurement decisions better able to address today’s complex market challenges. With real-time market intelligence insights embedded directly into strategy workflows, clients can build impactful category strategies that adapt to market demands, mitigate risks, and drive measurable outcomes.

“We’ve laid a solid foundation with 35 joint customers already, but this is just the beginning,” Vel concluded. “Our goal is to build a 100-story tower of innovation on this base.”

Drasko added, “As the business environment grows more complex, our solutions will help procurement teams rise to the challenge, delivering strategic value in a constantly shifting landscape.”

The partnership is a blueprint for successful collaboration in the ProcureTech space, and Beroe and Cirtuo’s integrated solutions are already driving measurable value for global enterprises, making procurement smarter, faster, and more aligned with organizational goals.

If you would like to find out more about how Beroe and Cirtuo could help your organization,